There is a joke circulating within the digital storage world, where I worked during my time at IBM, that if a storage administrator were to hit the wrong button or make a wrong decision, they could "pack their stuff" and leave the company. While not entirely accurate, there is a big part of truth to it. The consequences of decisions in the storage realm can indeed be severe, given the billions of dollars invested in these systems. Therefore, my primary focus at IBM was on simplifying complexity for storage administrators, enabling them to make the right decisions quickly. My efforts were primarily directed at simplifying data-rich dashboards to the right balance of flexibility, power and ease of use.

As I’m relocating from New York to Toronto, my passion for making products less complex remains unwavering. I seek opportunities in art, health & wellness, science, real estate driven by the desire to make these aspects of life more convenient for all.

My approach to design is rooted in prioritizing the right problems to solve, embracing a flexible mindset, and, honestly, I thrive in fast-paced environments.

I'd be happy to have a conversation if my portfolio and message resonate with you!

My email address:

tiana.semenchuk@gmail.com